To Blog or Not To Blog

A couple of days ago, I was using (or trying to use) Wateen wimax internet at home and I couldnt get more than 2 KB/sec. To make matters worse, my server crashed and I had to download a 10KB file, change it and upload it back to server. With the blazing speed of Wateen @ 2KB/sec it took me more than 1 hour to get it fixed (you can imagine the swearing that took place ). After that I was angry and wanted to share this with others, so I sent a tweet via SMS.

And then I realized that I wasnt the only one doing this. People are using Twitter to tell everyone whet they are doing. And that includes their experiences with products and services. So Twitter actually has a huge repository of user feedback and reviews (search results for Nokia E71 and Quake 3). If Twitter can harness this repository and present a way to provide product/service/brand feedback, that would be a great service.

For consumers, knowing what other users think after practical experience of a product matters a lot. Its strange how much difference ‘I hate this thing x’ or ‘I just love using x’ comment makes. In many cases, feedback alone is enough to change your buying decision.

For companies, knowing customer response, feedback & satisfaction is a huge deal. Companies perform surveys, distribute forms, do market research and perform analysis. A lot of money can be made in this area.

Twitter can actually start providing market trend and customer feedback to brands & companies and charge them rather than individual users.

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